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History

Our hystory

Areo-Fire was founded in 1951 in Montluçon, France, by Mr. Rochelet, inventor of the permanent pressure system in powder extinguishers. He created an alliance with Mr. Jean Picard and entrusted him with the mission of marketing the distribution of fire extinguishers in all the French colonies of the world. More than 40 branches were opened. It is from this commercial experience that Areo-Fire in Canada has been able to take advantage of to become what it is today. 

Timeline

1963

Jean Picard and his brother Roger create an alliance to open a branch in Canada. They settled in Alma, then in Jonquière, and finally settled in Anjou in 1967.

1970

Jean-Max Picard, Roger's son, joined the company to lend a hand to his father.

1972

It was at this time that the company expanded its offer, including the repair service for heavy and light fire equipment. The sale of equipment is also becoming much more important. Offering new services requires larger facilities. Aréo-Feu moves into new premises, located in Longueuil’s industrial district.

1974

Distribution agreements with major companies follow one another. Many of these agreements are still active today , testifying to the stability of Areo-Fire in its business relationships.

1996

Josée Guillemette, current VP Finance and Partner and Hélène Picard, current President and Partner join the company.

1997

Areo-Fire is the first distributor of protective equipment and fire vehicles to obtain ISO 9002 certification in Canada.

2007

To meet the growing demands of its customers, Areo-Fire inaugurates its new facilities located in Saint-Hubert.

• Over 30,000 ft2 of work area
• Clear Height of 25 ft.
• 13 working bays
• Pumping and indoor washing station
• Indoor underground tank
• 2 training rooms

2011

Registration of Areo-Fire in Quebec’s Registry of Lobbyists

2013

Areo-Fire blows out its 50 candles! We thank our customers, employees and suppliers for their support and commitment to Areo-Fire.

Transfer of the Chairmanship from Jean-Max Picard to his daughter, Hélène Picard.

Un transfert d'entreprise, ça ne se fait pas du jour au lendemain, RCGT and Areo-Fire

Une relève choisie sur le tard, article published in La Presse

Publicité télévisée d'Aréo-Feu, thanks to Banque Nationale du Canada

2016

Areo-Fire begins its technological shift and adapts its business model in depth. Birth of the Service Plus loyalty program.

2022

Areo-Fire launches its new integrated transactional site as well as its new customer portal. A simple, fast, and intuitive tool designed to facilitate the daily activity of our customers.

2023

Areo-Fire has won the prestigious "Company of the Year 2023" award, as well as the "Manufacturing and/or Distribution Company of $10M or more" title in the CCIRM's EXCELLENCE competition. A huge "THANK YOU" to all those who contribute day after day to our success!

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